To localise global Nike campaign narratives for retail and digital environments in the UK and Europe while maintaining brand equity and energising local relevance.

Led cross-functional teams to reimagine seasonal campaigns for key city stores, creating immersive graphics, window takeovers, and storewide messaging that brought performance stories to life. Integrated with digital touchpoints and social media activations.

Campaigns delivered measurable uplift in footfall and conversion across flagship locations. Recognised internally by Nike EMEA as benchmark executions for localisation with brand consistency.