To create the identity and positioning for a new design research company aiming to stand apart as a visual laboratory of precision and expertise.

Built the brand from the ground up to reflect Unturned Stone’s investigative and highly considered approach. Developed a strategy and tone of voice rooted in clarity, curiosity and control. Designed a pared-back yet characterful identity system, digital experience and set of brand behaviours that signalled intellectual rigour and visual precision.

Unturned Stone launched with immediate credibility and distinction, securing collaborations across architecture, academia and design. The brand became a live demonstration of their approach, sparking conversations, invitations, and recognition from peers and clients alike.