To help Belstaff reconnect with its heritage of fearless exploration through a campaign that felt authentic, cinematic, and culturally relevant.

Led the creative and art direction for an editorial-style film and stills campaign. Crafted a visual narrative rooted in rugged British landscapes and timeless masculinity, while positioning the product as both technical and iconic. Oversaw the production from concept to shoot, collaborating with stylists, photographers and post teams to deliver a cohesive story across all touchpoints.

The campaign elevated Belstaff’s seasonal storytelling and gave the brand renewed editorial relevance. Assets were used across digital, retail and social channels, with strong engagement from both core customers and new audiences.